The media landscape has changed. PR and communication agencies haven’t.
Over 20 years leading communications at brands like Apple, PayPal, Johnny Cash & Polycom has taught me two things. You have to have a signature story.
And getting your story out there … is all about disruption.
Old methods like distributing press releases and pitching journalists don’t work.
The flood of publishing and news has stacked the deck against you. Today, there’s more “PR” — more products, companies, personalities, launches, and events — than media to support it.
Together we can transform your approach. This means crafting your signature story, building your internal team, and launching a strategy of showmanship, intrigue, and drama.
Most of all, it means positioning you as a disruptor, a market leader who commands the one thing that nobody’s making more of: attention.