Everyone loves a good story.
When I arrived at Apple in 1997, the company was in shambles. Steve Jobs had just returned, but the organization he’d founded on innovation and delight was a shadow of its former self.
Over the next 10 years, I’d be part of the biggest corporate turnaround in global history.
While the results were unique, Apple’s approach was anything but … it all revolved around story.
Sure they returned to their roots of innovation and delight. And yes, Jobs ruthlessly cut everything that didn’t align. But showmanship, secrecy, and drama lay at its heart.
All great presentations and keynotes do the same thing.
For over 20 years, I’ve lead communications at brands like Apple, PayPal, Visa, Johnny Cash & Polycom. Not only do I bring a wealth of insider knowledge and practical application to events, I bring a signature story.
Let’s connect about your upcoming international conference, keynote presentation, panel, or company event and together give your audience exactly what they love.